our services: aka how we can help
We've designed our service offerings to be two things: effective and budget-friendly. Pick one, or mix-and-match to best meet the needs of your business.
Not sure what you need? Don't worry; we like to start with a marketing strategy consultation so that we can discuss just that. We'll help you develop an effective marketing plan to fit your budget and business. Please contact us for a custom quote.
Marketing strategy consultation
Not every marketing tactic works just as well for every company. What pulls in customers for the newest app probably won't work as well for a physician's practice. A great marketing strategy takes into account your target customer, your product or service, your budget, and your business needs into an integrated, customized plan for your business. We meet with you to go over the ins and outs of your business, and work with you to build a custom marketing plan.
Price range: $500-$3000 (depending on the complexity of your business)
Monthly marketing advisory
No matter how experienced a marketer you are, sometimes you need someone to bounce ideas off of, check your work... or check your sanity. Specifically designed for our clients that want to handle all or part of their marketing themselves, you can use us a like a phone-a-friend lifeline, or set up weekly meetings. Just put us on retainer (and speed dial)!
Packages run from $250/month for the most basic to $500/month for high impact.
Marketing training for do-it-yourselfers
We understand that not every business can bring in outside help for their day-to-day marketing duties. But that doesn't mean you need to be on your own. We sit down with you over a couple of two-hour meeting sessions to teach you the basic concepts you'll need to implement your marketing plan on your own--and we'll stay in touch while you get started.
Price: $600 for most small businesses.
Smart messaging development
They say you only have one chance to make a first impression--and in today's world of short attention spans, that one chance is a second or two at most. No business can afford to waste the opportunity of a web visit because the potential customer didn't immediately "get" what you’re all about. We will help you develop messaging that captures your unique business and helps you stand out from the competition.
Price: usually $1000 and up
Social media marketing
Find customers where most of us (let's face it) spend the most time: Facebook, Twitter, Instagram, LinkedIn, Pinterest... etc, etc. Social media advertising is one of the most effective and cost-efficient ways for small businesses to get in front of new customers. We'll get your program running—and producing.
Price range: Usually $500 to set it up; monthly costs will vary, depending on the complexity of your plan or how many postings you need us to do.
Email is one of the very best ways to keep existing customers coming back for more. It’s also an excellent way to keep potential customers engaged before they've pulled the trigger—especially for businesses with longer sell cycles. Depending on your need, we'll design your email marketing plan, set up and manage your basic email program, give you monthly reports, and/or add some marketing automation to spruce up your lead funnel.
Pricing starts at $300/month for a basic email program. Set up costs vary based on complexity.
Search marketing & Google Display
Ever since it first became a thing (around 2000 or so) search marketing has been one of the best ways to find new customers. Why? Because it shows people your ad when they are looking for the very thing you sell. We'll build your search marketing plan, set up your Google Adwords and Google Shop (if that makes sense for your business)—and of course, monitor and tweak performance and send you monthly reports. We can also implement a strategy for ads on the Google Display Network, a great way to find customers who don't know enough to search yet!
Pricing depends on the number of campaigns, the number of search engines, and the number of functions used. Our set-up pricing starts at $500 for a very standard plan. Your monthly cost will vary but can be as little as $300-$500/month.
The hot marketing trend of the moment, content marketing is the idea of giving out free information as a way to engage potential customers and earn their trust before you try and make a sale. When it comes to social media, it is a great way to help your people feel like they know (and like) you, even before they meet you. It is particularly effective for businesses with longer sales cycles and larger dollar amounts per sale, because building a bond with a customer, and showing how much you know your subject, will help them make the ultimate decision.
We'll design your content marketing plan, and put it in action for you. This could be as simple as social tips to blog posts, articles, videos, webinars, classes, animations, etc). With monthly reports, of course.
Pricing can start as low as $350/month; more complex content plans will run higher. Set up and media costs will vary.
Website optimization + website management
Whatever you sell, and whether you sell primarily through a storefront or not, these days your website is the most important marketing tool in your arsenal. And if your website isn't working to turn visitors into devoted customers, you're missing out on business. We'll take a look at your existing website, and suggest specific changes that will help capture and convert new customers. This includes reviewing and updating (if necessary) your main homepage value proposition, customer funnel optimization + web forms, landing page design, storytelling strategies, sell points, and more.
Price: $250 for most websites. This doesn't include implementing our recommending changes. We can do that, too, for a little extra. We can also keep your site updated; just charge hourly for that.
Basic brand development
Your brand is more than just a logo. It’s the personality of your business, and it’s what will convert a potential customer from a chance encounter to a loyal fan. We’ll help you develop both a visual brand (your logo, colors, fonts, and business cards, etc), as well as the story of what that brand means and how it’s expressed throughout your business.
Pricing: Usually $5000
Basic website development
Your website is the most important marketing tool you have. It's gotta be good—and that means it does it's primary duty: converting visitors into customers. We’ll design and build you a website on a simple-to-use editing platform like Wix or Weebly so you can easily make your own edits down the road. And, of course, pricing includes all copy, images, etc.
Usually starts at $3,750 for standard “brochure-type” website
E-Commerce site: pricing TBD, based on complexity and number of skus.
Brochure and collateral development
It may be a digital world, but there is still a lot of value in a traditional brochure. In fact, in certain situations really stellar collateral (brochures, flyers, posters, etc) can help you stand out from the competition and keep you top of mind for longer than a mere meeting. We’ll work with you to put together a brochure or flyer that clearly and persuasively outlines who you are, and why your business stands out from the crowd.
Pricing: Starts at $2,000, unless it's a very simple piece