our services: aka how we can help
We've designed our service offerings to be two things: effective and budget-friendly. Pick one, or mix-and-match to best meet the needs of your business.
Not sure what you need? Don't worry; we like to start with a marketing strategy consultation so that we can discuss just that. We'll help you develop an effective marketing plan to fit your budget and business. Please contact us for a custom quote.
Marketing strategy consultation
Not every marketing tactic works just as well for every company. What pulls in customers for the newest app probably won't work as well for a physician's practice. A great marketing strategy takes into account your target customer, your product or service, your budget, and your business needs into an integrated, customized plan for your business. We meet with you to go over the ins and outs of your business, and work with you to build a custom marketing plan.
Price range: $500-$3000 (depending on the complexity of your business)
Monthly marketing advisory
No matter how experienced a marketer you are, sometimes you need someone to bounce ideas off of, check your work... or check your sanity. Specifically designed for our clients that want to handle all or part of their marketing themselves, you can use us a like a phone-a-friend lifeline, or set up weekly meetings. Just put us on retainer (and speed dial)!
Packages run from $250/month for the most basic to $500/month for high impact.
Smart messaging development
They say you only have one chance to make a first impression--and in today's world of short attention spans, that one chance is a second or two at most. No business can afford to waste the opportunity of a web visit because the potential customer didn't immediately "get" what you’re all about. We will help you develop messaging that captures your unique business and helps you stand out from the competition.
Price: usually $1000 and up
Email is one of the very best ways to keep existing customers coming back for more. It’s also an excellent way to keep potential customers engaged before they've pulled the trigger—especially for businesses with longer sell cycles. Depending on your need, we'll design your email marketing plan, set up and manage your basic email program, give you monthly reports, and/or add some marketing automation to spruce up your lead funnel.
Pricing starts at $300/month for a basic email program. Set up costs vary based on complexity.
The hot marketing trend of the moment, content marketing is the idea of giving out free information as a way to engage potential customers and earn their trust before you try and make a sale. When it comes to social media, it is a great way to help your people feel like they know (and like) you, even before they meet you. It is particularly effective for businesses with longer sales cycles and larger dollar amounts per sale, because building a bond with a customer, and showing how much you know your subject, will help them make the ultimate decision.
We'll design your content marketing plan, and put it in action for you. This could be as simple as social tips to blog posts, articles, videos, webinars, classes, animations, etc). With monthly reports, of course.
Pricing can start as low as $350/month; more complex content plans will run higher. Set up and media costs will vary.
Basic brand development
Your brand is more than just a logo. It’s the personality of your business, and it’s what will convert a potential customer from a chance encounter to a loyal fan. We’ll help you develop both a visual brand (your logo, colors, fonts, and business cards, etc), as well as the story of what that brand means and how it’s expressed throughout your business.
Pricing: Usually $5000
Brochure and collateral development
It may be a digital world, but there is still a lot of value in a traditional brochure. In fact, in certain situations really stellar collateral (brochures, flyers, posters, etc) can help you stand out from the competition and keep you top of mind for longer than a mere meeting. We’ll work with you to put together a brochure or flyer that clearly and persuasively outlines who you are, and why your business stands out from the crowd.
Pricing: Starts at $2,000, unless it's a very simple piece