The official Urban Sherpa Marketing Co. guideposts page. 

Welcome to our font of small business marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on  your way to success. 


Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger.  Enjoy!

There are many variations of The Magical Marketing Minotaur™ out there, and people with minimal marketing mastery are quickly seduced by the promise of a cheap, easy and superna...

Hands down, the question we get asked the most is how much a small business should spend on its marketing. And unfortunately, it’s one of the few questions for which there is no...

September 26, 2019

If we’re not paying attention, it’s entirely possible to end up in a scenario where a truly suboptimal page takes over our organic rankings, leading to a poor user experience an...

September 12, 2019

Content marketing really does work. And it can be inexpensive as well--the double whammy of goodness for small businesses.

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